OPEN 24/7 - SUBURB KING
5 STAR AVERAGE RATING
CURRENTLY DOMINATING LOCAL SEARCH
OPEN 24/7 - SUBURB KING
5 STAR AVERAGE RATING
CURRENTLY DOMINATING LOCAL SEARCH
Generating consistent leads in roofing has become increasingly difficult.
Google Ads costs continue to rise, competition is aggressive, and many contractors are forced to rent traffic, share leads and fight for scraps month after month with no long-term ownership.
Quality Roofing Solutions wanted a different outcome; a way to own demand organically across the many towns they already service.
This case study breaks down the strategy we implemented, what it looks like in practice, and the real results it produced.
Roofing is one of the most competitive local service industries online.
In many markets, ranking organically means competing against:
We regularly see things like:
While some of these tactics can work briefly, they put companies at risk and are rarely sustainable long term.
Quality Roofing Solutions was clear from the start.
They wanted growth without compromising their reputation.
Instead of relying on a single website to rank across dozens of locations, we implemented a microsite network strategy.
A microsite is a locally targeted website built to rank for one service in one town.
Rather than spreading relevance thin through building dozens of location pages, we built out hundreds of individual websites, each designed to be the most relevant result for its specific local search.
This approach allows Google to clearly understand:
Once Google has crawled our sites, we see very quick rankings, due to the fact that we simply tick every box they are looking for.
Each network targets a different roofing service, with one website per town.
This creates wide local coverage while keeping every site tightly focused.
When someone searches for a roofer in a specific town, they land on a website that:
When this is done consistently across dozens of towns and services, visibility compounds quickly.
Across many locations, these microsites are ranking in strong organic positions for high-intent roofing searches.
For certain keywords, we are seeing multiple sites of ours appear across:
In the example below, we are being recommended in the AI Overview, and then we are claiming every single one of the top 5 organic positions!
This done at scale across hundreds of towns, is simply unbeatable.
We are showing up everywhere.
When someone tries to search for a roofer in their town, more often than not, Quality Roofing Solutions is there, whether that be through our microsites, their GMB, their website or Google Ads.
When someone calls one website, keeps searching, and then finds the same business again through another local site, it reinforces that brand as the obvious choice. By owning more real estate in Google’s results, competitors become harder to find and less likely to even enter the conversation.
Rankings are important, but calls are what matter.
Across the first year of deployment:
Average call durations ranged between 2–4+ minutes, showing real intent. Lots of replacements and commercial intent especially.
These are people searching and calling for services, completely exclusive leads.
For most roofing companies, closing just one or two additional jobs per quarter is enough to cover the entire network investment, we try to make what we do as no-brainer and accessible as possible.
Quality Roofing Solutions now operates with an expanding network of organic assets that continue to generate demand month after month.
This isn’t about shortcuts or temporary tactics. It’s about building infrastructure that compounds.
by Suburb King